Application Design I

LI YANXI (0361436)

4.2025 - 8.2025 (week 1 - week 14)

Bachelor of Design In Creative Media

Project 1 - Project 2 - Final



                                                                                                                                            
Instructions



                                                                                                                                            

Project 1 : Mobile Application Proposal

You are required to redesign an existing app that you find unsatisfactory in terms of the user experience or interface design is subject to preliminary approval by the module coordinator. Students need to do surveys, interviews, market studies and research on the selected topic.

So from week 1 to week 2, first we need to find out about 3 mobile apps and do a proposal, and then after selecting, select one app to do the final proposal.

For the 3 options , I chose AirChina , McDonald's, and Spotify.


Mobile application progress proposal slide PDF . week 2


After we are done and select what we are going to redesign, then we do the final project 1 proposal.

My final chosen app is  AirChina.



Final Project 1 Proposal PDF, week 4


My final proposal presentation video. week 4





Project 2 : UI/UX Design Document

First, we need to prepare the interview questions and subjects, then create a user portrait based on the interview, and then make a corresponding user journey map based on the user portrait. Finally, we need to make decisions based on the user journey map about how we need to redo the content in the app.

User persona 1

User journey map 1




User persona 2

User journey map 2



User persona 3


User journey map 3




First, I drew the line drawing I wanted to redesign. The general idea was that I would follow the structure of airchina itself and then make adjustments. Because its overall structure is messy, in fact, as an aviation software, the focus is how to let customers find the place to buy tickets accurately, so I plan to focus on how to let customers find what they need accurately in the first place. As for other additional options, such as: mall, member points, etc., I plan to integrate them into a button. After clicking the button, you can find many categories. Each large category has a small category name. For example, after clicking the "All" button, you can see the large categories "Flight", "Activities", and then click on the large category to see the related subdivisions. This is more convenient and more convenient for customers. As for discounts, they can be displayed directly when buying tickets.

Wireframe app redesign.jpg


Assignment 2 : uiux design doc. pdf



Final project : Full Ui design

In the final project, we have to go from wire frame to lo-fi design and finally to the final complete UI design. So I refined each step and detail and explained it in PPT. You can also try it according to my Figma link, so that you can feel the ordering process of the whole app more intuitively.


Final full-ui PPT slide .pdf




Full UI—Air China redesign frame—PDF


Present video Figma :https://youtu.be/RiKB2BorX34




                                                                                                                                            
Feedback

Week 2:Every app must have three shortcomings; modify and supplement.

Week 3: Each page needs to add functions, Weakness and strength
Competitive analysis is two parts, and find the demographic of this app again.

Week 6: Ask them about the app they're using, if it's not air china, ask them about the flight app they use, put technical questions, like loading speed, or features, at the end, and only if you need that answer, it's easier to ask people what they love/hate about an app or a service, than ask them for new features or things they wish

                                                                                                                                            
Reflection

This course has taught me a lot. This semester, I followed the instructor's pace and feedback step by step, and then redesigned the app. I didn't know that the design of an app would take so many things into consideration. It would take preliminary research, investigation, user interview simulation and investigation, and then summarize the problems and redesign an app based on the problems. After this experience, I found that app design is not so easy. It is hard to imagine whether it would be more difficult to design an app by myself. So I think this is a good process and experience. The instructor also patiently gave me advice and guidance. Thanks to the instructor's support and advice this semester, I have a brand-new experience this semester.

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